Cody Price

Graduate Graphic Design

Hollywood Roosevelt Rebrand

This was an ArtCenter Extensions class project. The project was to take an existing Hotel and do a full rebrand.

Learning Outcomes:

I took this class as my first entrance into graphic design and I learned so much and gained confidence in my work.

This is page one of my logo sketches.

This is page two of my logo sketches.

This is a pagination of different typeface's to utilize in my logo.

These are my initial digital comps.

These are revisions of concept 1.

These are revisions of concept 2.

These are my second revisions of concept 1.

These are my second revision of concept 2.

These are revision of both concept 1 and 2 with color added.

This is my final logo for my rebrand.

These are my initial concepts for a postcard for the rebrand.

These are my final postcard concepts for my redisgn.

These are the first pages of a look book I made for the rebrand.

These are pages of the look book I designed with articles and reviews I found of the hotel.

These are more pages of the look book.

These are the last pages of the look book.

These are concepts for an app for the re brand and a website for it as well.

These are collateral concepts for my designs.