Fjallraven x National Geographic Kids

The process began with researching young campers and scouting activities to understand their physical abilities, behaviors, and interaction with outdoor gear. I identified key challenges around scale, weight, and usability, particularly for smaller hands and bodies. These insights informed a system-based approach, designing the backpack, sleeping bag, and tent to work together as an intuitive set. Through iterative sketching, I refined each product to improve accessibility, ease of setup, and independence, while maintaining durability for outdoor environments.