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Graduates
angela Chen
BFA in Illustration - Motion Illustration — IllustrationCourse:
Sponsorship Studio
Faculty:
Ann Field, Joseph Choi, Fiona Blankenship, Elise Co
Term:
2025 Spring
Collaborators:
Muji Sawadatikom, Victoria Ruan
Hermès Sponsorship Studio Project: Aira Case
This is a project sponsored by Hermès where we were challeneged to create a “in the pocket” product that embraces technology with a timeless design. The Hermès design team and their artistic director every few weeks for feedback and revision.
Approach:
How can Hermès, through the dialogue between craftsmanship and technology, dream, think, and give form to the unseen? Our team designed the "in the pocket" shrinkable jewelry case, holding valuables and memories everywhere you go. Allowing business-traveling women to embrace efficiency with elegance.
Learning Outcomes:
As a motion branding student, I gained a lot of knowledge about the thinking behind product design and its correlation with branding and motion. I am now able to understand more thoroughly what a product or brand is trying to convey and how motion can build on top of it.
Project Website: