Lost LA

Lost LA is a historical documentary series that sheds light on the history and subcultures of Southern California. Despite the meaningful premise of the episodic content, the current logo has no outstanding typographic treatments or iconography to accurately represent the show’s true depth and powerful storytelling. My rebrand solution focused on the concept of being “lost” in a maze. The new identity conveys when navigating through this labyrinth, one would be able to explore each corner of the maze and discover traces of LA history.