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Jacob Ruiz

BFA in Graphics — Graphic Design

CORALL Water Brand

I wanted to create a brand that provided a major "Why" behind it and not just for capital. My brand Corall is a water bottle brand that is dedicated to providing majority of its profits to researching and saving coral reefs. By pulling inspiration from the brand "Just Water" the packaging has yet to produced as an actual product but has been digitally mocked and analyzed. This project still needs development on CMFs and further research on where the water will be sourced.
Learning Outcomes:
Since this was one of my first branding projects that I gave to myself before I came to ArtCenter, I learned a lot when it came to researching what sources are best for the product I am creating, what materials would be used, how it would display on a shelf in a store, where this product would sell, who would be the main target audience, and going through the logo process and breakdown.