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Orlando Li

BFA in Graphics — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Shoe Box Package Design

This is my first attempt to make a packaging design. I created a fictional avant-garde clothing brand and designed the shoe box packaging for this brand. The shoe box serves leather boots. My overall design concept is Raven, and the name of the brand is also called Raven. Designed with reference to the characteristics and colors of the raven, and used different materials for matching, such as linen and leather. At the same time, I also made shoe polish packaging and brush packaging.
Learning Outcomes:
During this project, I learned how to make reasonable shoebox packaging. In order for the packaging to be truly sold in the market, it is necessary to consider the packaging sales scene and target audiences to determine the packaging design direction and cost. At the same time, I learned to do PDP analysis on existing packaging to make my own label. And I also explored the production process of various different materials, which is a very big challenge for me.