Graduates
Back to Projects

Zifei Ding

BFA in Graphics — Graphic Design
Course:
HSOC-100 Art of Research

Art of Research: Face Value Investigation Department

Influenced by the rapid development of social media, a whole new profession of online celebrity arose. More and more people start to care about their looks rather than their inner ability. In the art of research, I investigate and analyze the underlying causes of this social phenomenon and expose the huge negative effects it brings. I created a virtual organization called the Face Value Investigation Department to tell people what the future holds if they don't take this issue seriously.
Learning Outcomes:
Start with a topic that interests you, keep looking for the interesting place behind it, and look for ways to solve the problem from the designer's point of view. Constantly looking for information and analysis. I learned and used different research methods: Observational Research, Isolation Experiment, and Interview, which will have an impact on my future design process.