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Elliana Lee

BFA in Graphic Design — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Jini Zopf

Bauble Bar

(TASK—chocolate bar packaging design — intro project) How can chocolate be presented as a more special experience? This is the question I asked myself to start the project. Focusing on the experience of chocolate as a gift and more celebratory product, I created a chocolate brand that comes with collectible toys.
Learning Outcomes:
introduction to packaging: brand identity, mission. dielines: creating and refining them. inspiration: visual audits, existing brand research, and creating moodboards
Research and Ideation Presentation
Final Class Presentation: Model, Brand Stickers (passed out to friends), Brand Book
sticker paper before cutting
Final Brand Process Book
Brand Process Book Spreads