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Carrie Ng

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

Museum of Science

A systematic brand identity that helps reposition Museum of Science to reach the under 25 audience. My work explores multiple touchpoints and includes the development of a full brand guideline.
Learning Outcomes:
Motivated from their view of practicality in science, my rebrand focuses on the message that solutions are found within science. Research suggests that MOS has became less accessible to the under 25 audience due to their imagery being focused on families. However, with their demographic near Boston University and Cambridge College, reaching this audience group is a major strategic opportunity.
Project Website:
https://www.ngcarrie.com/museum-of-science
I created this logo by modifying the letter “E” in science. It is inspired by the mathematical brackets in equations that are often used to organize and analyze data in tables and graphs.
The new identity system is intended to serve MOS for the long term. I designed the logo to be flexible enough for different applications such as physical installations and wayfinding system.
This poster demonstrates how elements derived from the bracket can be used in promotions for the museum. The brackets are also made thinner compare to the logo to differentiate them between a logo vs a graphic element.
This poster demonstrates how the identity system can be applied for promoting seasonal events and exhibitions.