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Annika Lee

BFA in Graphic Design — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Fiona Blankenship

Patagonia

This project rebrands Paatagonia's entire identity system to fit more with their environmentalism goals. By utilizing a new color palette, collecting appropriate photography, developing a new logo, and creating demonstrations, this project reimagines Patagonia as the environmental activists they are.

Learning Outcomes:

I learned how to develop style guides and a working identity system for a brand. Utilizing a color palette to its fullest was difficult, however I'm working on improving it. Experimenting with large type is also something I'm trying to get better at, as I realize I have a tendency to shy away from it.

1st large poster including the logo, lockups, patterns, color palette, typefaces, imagery, and website mockups.
2nd large poster including app mockups, embroidery, clothing tags, signage, tote bags, and collaboration apparel and packaging.
3rd large poster including poster mockups and magazine.
Patagonia's storefront signage.
Patagonia clothing tag.
Patagonia website landing page.
Patagonia website detail page.
Poster series for Patagonia + Ocean Cleanup collaboration.
Patagonia + Ocean Cleanup collaboration sunglasses.