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Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Pamela Olecki

Zebulon Rebrand

Zebulon Café Concert, known as Zebulon, is a venue for food, music, and live performances located in Los Angeles. It features night performances by local and international performers. The goal of redesigning the identity is to build an easy-to-manage branding system to connect brand activities and events. The goal of redesign also shows the diversity and the enthusiastic persona of Zebulon to customers.
Learning Outcomes:
How to building a brand identity based on visual metaphor, attribute clusters, and overarching principle. I also learn the importance of research in design. I'm aware of how system come together and how each visual element contributes to their cohesion.
Project Website:
https://www.shengjiewu.info/zebulon-rebrand