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Zhenke Chen

BS in Interaction Design — Interaction Design
Course:
GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman

Shenzhen Wetlands

This is a project to design the brand logo of Shenzhen wetlands conservation foundation. It includes a brand statement, photos of my field trip to Shenzhen mangrove wetland, a selection of appropriate colors, motion storyboard, and poster design.
Learning Outcomes:
How to convey the brand image and core values through simple graphics, how to choose the colors, and how to design the brand logo in both English and Chinese are all things that need to be carefully thought about.