Graduates

Jia Liu

BFA in Graphics — Graphic Design

Course:

GPRT-203 Type 3: Context

Faculty:

Simon Johnston

TYPO Exhibition LOGO and Poster design

The project is to create a logo, posters and a series of peripheral products (badges, t-shirts, etc.) for the TYPO exhibition in Madrid. When designing a logo, I tried many directions, such as splitting the letters, three-dimensionalizing a flat font or making a font with basic geometric shapes. In the end, I chose to use the font I designed for the logo. And combine these "square characters" into the poster when making the poster, let them form a "grid system" for my poster

Learning Outcomes:

I have learned to make fonts so that each font is in the same grid and that each line is very precise in thickness and length. And my use of the Grid System is more flexible and proficient.

Final Poster White Background

Final Poster Black Background

T-Shirt

Bag

Card

badge

First Logo Sketch

Different Directions of Logo Directions of Up: inspiration is movable type printing Directions of Bottom: geometric shapes font design by myself ( direction I choose)