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Claudia Fung

BFA in Graphics — Graphic Design
Course:
GMOT-252 Motion Design 2
Faculty:
Miguel Lee

Seed (Motion)

Seed is an innovative system that encourages people to dine and shop efficiently, especially targeted to the needs of plant-based eaters and various users with special dietary needs. The project is to create a commercial between 20—30 seconds conveying the major brand guide words, provoking the interest of potential customers to visit the store with a conceptually approachable, green, and friendly motion piece.
Learning Outcomes:
In this project, I have learned Cinema4D more in-depth as well as applied skills from SD1 on camera transitioning to create a seamless watching experience for the audience. I was also able to learn the basics of rendering settings and lighting that opening up opportunities to create more visually compelling pieces in the future. One of the major things I have learned was also to ask a lot of questions and work smartly (files and time management, production pipeline).