Graduates

Jihwan Jeon

Graduate Graphic Design

Course:

GPKG-202 Package Design 1: Design Principles

Faculty:

Daniel Hoy

BAM Soju

The assignment was to design a bottle. I picked soju because it is a beverage that doesn't have a lot of luxury or high-end competition (for reasons I explained in my pitch deck). I went with a high-contrast black and white theme and made the visuals look like the visceral experience of being drunk. The name "bam" is play on the act of throwing down a shot glass and the korean word for "night", and the brand is meant to be associated with night drinking and premium soju.

Learning Outcomes:

I learned how to put branding elements throughout a bottle shape in surprising ways to delight a customer. I learned the specifications for label sizes and how the printing is done for mass production.