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Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Pamela Olecki

Los Angeles Municipal Art Gallery rebrand

I rebranded the Los Angeles Municipal Art Gallery. I based the gallery's logo from their floor plan. Which though my research, I realized resembled the letter M. I used this and the characteristics of their architecture to create a modular flexible brand identity. The modularity was built through the use of containers used as boxes to hold and frame imagery and type.
Learning Outcomes:
I learned a lot about branding, and research throughout the different stages of the rebrand process. I learned throughout this project how integral research is to making a successful rebrand.
Project Website:
https://jamals-supercool-site.webflow.io/
https://jamals-supercool-site.webflow.io/ website link for the gallery
core values of the rebrand
Logo description and strategy
Logo Principal
Logo Lockups
logo minimum clearspace
Logo Minimum size
Rebrand characteristic one
Rebrand characteristic two
Rebrand characteristic three
Typography rationale
Logo Animation
Logo Animation