Graduates

Jihwan Jeon

Graduate Graphic Design

Course:

GPKG-202 Package Design 1: Design Principles

Faculty:

Daniel Hoy

Nike Healthy Life Starter Pack

For my first packaging project, I chose to do a new product lineup under Nike. It's a healthy lifestyle starter pack kit, including a curated set of exercise equipment. The brand is meant to use higher-value packaging to motivate users to exercise when they'd normally ignore each piece of equipment individually. During COVID, home exercise became particularly important due to gyms closing or being unsafe due to risk of exposure.

Learning Outcomes:

I learned how dielines work and how precise they need to be. I learned how to create new visuals that feel appropriate for an existing, strong brand. I also learned how to use the space of the package well to capture the eye of potential customers.