Graduates

Joonhee Park

BFA in Graphics — Graphic Design

Course:

GPRT-252 Communication Design 4: Identity Systems

Faculty:

Simon Johnston

CES Brand Redesign

CES is one of the largest annual tech shows held in Las Vegas featuring 44 different technologies categories. Since the CES has awkward shapes in their logotype and the color value of green and blue isn't compatible with the technology (more related to organic & nature), I decided to portray the dynamic and vibrant values of both technology and the event, with the sharp edges that portray the speed of the technology.

Learning Outcomes:

It was my first time designing a visual system for the brand identity, and it was a learning lesson that the logo design takes so much process with a thoughtful idea of multiple concepts and sketches driven from the identity. Going through the final, I tried different deliveries including print and screen media using the visual concept of fast and dynamic energy in technology.