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Jo Iijima

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Gerardo Herrera

Augmented World Expo

This is a rebrand project for AWE (Augmented World Expo). AWE is the biggest conference and expo for people involved in Augmented Reality, Virtual Reality, and Wearable Technology. It is organized by a non-profit organization named AugmentedReality.Org, with the mission of "Advancing Augmented Reality to Advance Humanity".
Learning Outcomes:
The new logomark activates AWE’s goal of further expansion and growth—inviting the new audience to the XR community. The negative space in between each stem creates a path that invites to the center and out to the world where new ideas for XR business are born and shared. The multicolor logomark evokes a world of augmented and virtual reality where it is multidimensional which has a potential to live beyond a flat surface.
Project Website:
https://joiijima.com/Augmented-World-Expo