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Zifei Ding

BFA in Graphics — Graphic Design
Course:
GTRA-203 Intro to Transmedia 1
Faculty:
Miles Mazzie

(In Progress)We Are About To Lose Hypothetical Exhibition Entry Wall

This project needed to provide clear information about the 3-dimensional device with a clear theme related to the graphic content. I chose my hypothetical exhibition project in type4 and plan to recreate the entry wall for this exhibition and tell the audience about the theme of the exhibition and the artist's statement.
Learning Outcomes:
I learned that the hierarchy becomes more noticeable when the visual elements move from flat to three-dimensional. And I have to consider not only the carrier but also the balance between the carrier and the message. As in the video, the artist's name could be described as a rectangle, with a conflict with the rounded edges I chose.
I think the entry wall created for the exhibition at type4 is lacking both in terms of displaying the content of the exhibition and in telling the story.
I looked for many videos to make three videos on different surfaces to ensure a smooth storyline alone and to hope that they can play a role in each other to guide the viewer's eyes.
VIDEO LINK https://vimeo.com/766327714
VIDEO LINK https://vimeo.com/766343444