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Umang Ahluwalia

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Sijo Home Rebrand

Working under High Tide NY, I helped the studio in their asset production for the rebranding of Sijo Home ( a bedwear company). I was responsible for taking stills out of their video shoots and creating typographical layouts that would appear at different sizes on screens.
Learning Outcomes:
I learned the importance of scale in this project as I had to make sure each layout was legible at each screen size. I also learned how to abide by the brand guidelines and systems that High Tide NY had created.