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Nancy Gao

BFA in Graphic Design — Graphic Design
Course:
GMOT-303 Type 5: Motion
Faculty:
Elaine Alderette

Kitchen Stories

Kitchen Stories is a digital platform for sharing cooking recipes, yet it lacks a memorable identity. To attract a broader global audience, I developed a new visual identity for the platform. It's not just about sharing recipes, but also about fostering communication between diverse cultures. By showcasing and exchanging kitchen stories—including various ingredients, tools, and customs from different cultural backgrounds—people worldwide are connected through smell, taste, and visuals.
Learning Outcomes:
Branding strategy, graphic language, and motion montage.
Project Website:
https://nancygxx.com/Kitchen-Stories-Rebranding
The new visual of this brand
I did the branding research for Kitchen Stories and other competitive cooking brands, came out the core value of the new rebranding .
After a deep research of this brand, I came out the new position for this brand.
Logo guideline
The patterns are inspired by traditional designs from various cultures across different countries.
I applied the patterns on my brand posters
Poster mock-up
The extension of Kitchen Stories is the documentary showcasing cooking in various countries; this is how the content poster series appears.
The graphic elements on the web aim to enable inclusion of the international audience and facilitate easy recipe following
The mobile version, where the logo for mobile devices resides.