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Xinyue Zhou

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design

SELF-CONSISTENT

The project focuses on exploring the complex connections between emotions, and through design language and tools, transforming intangible emotional feelings into tangible visual systems of expression, with the hope that the project will allow people to step out of the present moment and reflect on themselves. The design will reflect the diversity of emotions in human life, and these diverse emotions exist in every state at the same time, from which they can be expressed and explored.
Through the results of the Mona Lisa smile ratio experiment, I learned that our emotional field is diverse, and that these diverse emotions exist simultaneously in the same state in the present moment. So I wanted to make a project that expresses people's diverse emotions by first categorizing them and using emotional analogies so that each emotion has a different color, unique shape and typography. It comes together as a visual system that helps to express different emotional experiences.
The three Chinese characters pinyin initials in the project name self-consultation are used as the base elements for a flat abstract combination to generate the project logo. And carry out the standard combination of Chinese and English plate style.
Extract the shapes and colors according to the chemicals that affect different emotions. And try to use different textured brushes to hand-paint IP graphics that represent cells and neurons, as well as try to combine them with chemicals according to Kandinsky's painting style.
As the core of the visual value of the whole project, different expressions of psychological cognitive feelings will be produced by using three-dimensional modeling, and IP image cards will be produced by using flat typography.
I grouped diverse emotions into three major categories, namely positive emotions, neutral emotions, and negative emotions. And visualize the design of these three categories of emotions. And the three design base elements, circle, square and triangle, are selected to correspond to the three emotions respectively.
Series of experimental posters
Book Design This book is used to express more psychological cognitive feelings, and the book design is mainly based on graphics, omitting textual information and allowing the reader to imagine based on the images they see in the body of their own psychological cognition. The book design is mainly based on graphics, omitting textual information and allowing the reader to imagine the images they see based on their own mental perception. Complete design of visual artworks with their own style characteristics.
We will introduce the main content of the project with a video work in the form of an interview, and let the audience think about themselves in the process of watching it, so that they can bring their own understanding to the rest of the design content. For the presentation of the video work, we will show the interview images of several interviewees at the same time, and replace the faces of the interviewees with virtual images modeled in 3D, and we will also try to learn to use the expression form of light and color that breaks the traditional image to express different complex emotions.
Introduction Video
Introduction Video