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Kyle Jackson

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Second Chance

In the dynamic landscape of the beauty industry, I harnessed the spirit of entrepreneurship to identify a compelling niche: patrons seeking a fresh start for their skin and hair. Leveraging my expertise in beauty market research, I meticulously analyzed the needs of a “Gen Z” target audience, paving the way for a new brand called Second Chance, with a product line committed to providing solutions for revitalizing damaged hair and skin.
Learning Outcomes:
For this assignment, I learned about the importance of utilizing luxury techniques which can add specialty detailing to packaging design. For this project, I used 16 oz white HDPE plastic imperial round bottles and applied ceramic labeling for white PMS color text and graphics on each label. Silver foil was used on the Second Chance logotype for an elevated, premium customer experience. Folding cartons were also printed on soft-touch Neenah paper for an enhanced feel.
Project Website:
https://www.kylejacksonmedia.com/DESIGN/SECOND-CHANCE
The product range, united by a vibrant tropical color scheme, encapsulated various sensory experiences, with each hue symbolizing elements of a Caribbean landscape.
Each product in the family has a different purpose. The product range, united by a vibrant tropical color scheme, encapsulated various sensory experiences, with each hue symbolizing elements of a Caribbean landscape. Each hue describes a different sensory experience: green suggests palm leaves, blue the clouds on a bright sunny day, and yellow the shining sun.
Contrasting from the colorful display, a logotype symbol appears in a metallic greyscale. The sleek, wave-like logotype and metallic logo on each bottle represents the significance of a second ritual and two diverse strands of hair.
To further enhance the connection between customers and the Second Chance product line, I envisioned a unique experience that allowed individuals to visualize the products in their own home. Drawing upon my expertise in brand identity and packaging design, I meticulously crafted a luxury bathroom to show the products in their environment. This immersive environment allowed customers to see how the Second Chance products seamlessly integrated into their daily routines. The elegant bathroom design created an aspirational yet attainable atmosphere, showcasing the products in a real-life context. This immersive approach not only accentuated the brand's commitment to delivering premium solutions but also reinforced the idea that Second Chance was more than just skincare; it was a lifestyle.
In addition to my dynamic role in entrepreneurship, I took on the exciting task of designing a retail space that would serve as the perfect home for the Second Chance product line. Leveraging my creative expertise, I envisioned a space that reflected the brand's essence of rejuvenation and elegance. The retail environment I designed was carefully curated to be a haven of luxury and sensory delight, mirroring the lush and tropical landscapes featured in the product visuals. With meticulous attention to detail, I crafted an inviting atmosphere where each product could shine, and customers could immerse themselves in the Second Chance experience. This retail space was more than just a store; it was a sensory journey, an oasis where customers could explore and connect with the brand's vision and values.
The Kongsberg table by Esco was used to create dielines for folding cartons of each product.