Graduates

Yitong Jiang

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Bless you

This project is made for ShiMen village, which is located among mountains and has a beautiful ecological environment. I worked on this project with my advisor, professor Wu, from my undergrad school. I hope to establish a local restaurant brand with its own characteristics. And the establishment of this brand can break through the previous perception of VIS. VIS is not limited to posters and logos, but to make more items that fit the needs of villagers, use visual style to unify the brand.
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Drafts
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Logo
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Logo system / I changed the right side of "Fu" into a gourd shape according to the proverb. You can see calabash as a carrier. I also designed 8 signs corresponding to 8 special snacks of ShiMen Village. This ensures that each food brand can be within a framework and have its own characteristics.
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Images extension & Neon signs for each brand
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Booklet / ShiMen village diet guide
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Paper cut pattern
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Neon sign mockup
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Papercutting