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Shengjie Wu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Faculty:
Gerardo Herrera

AAA Rebrand

American Automobile Association, also known as AAA, is a federation of motor clubs throughout North America. After researching AAA, I found out that a lot of audiences view the current brand of AAA as old and outdated. Refreshing AAA’s communication and visual identity will reinforce its leadership as the leader in affordable automobile insurance, travel, and services in the country.
Learning Outcomes:
I learned and developed my time management skills in this program. I also learned about SWOT and STEEPS and the importance of research to design. Also practiced branding skill by using typography , image, color and mark.
Project Website:
https://www.shengjiewu.info/aaa-rebrand
As the main graphic element, the lowercase “a” has great flexibility. It serves as a window, offering customers access to anywhere from AAA when promoting travel services. In promoting car services, “a” accentuates the variety of car services available. The yellow color of the brand is very prominent in the industry. The use of lowercase “a” and yellow color keeps the brand consistent.