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Heejai Park

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

USPS Rebranding

Branding and Identity systems for United States Postal Service. The new USPS identity system was inspired by the core keywords: fast, connect, deliver, contain, systematic, and safety. Also the new logo resonates with the organization's mission to provide fast, reliable, and secure delivery services, which are essential in shaping the future of mail delivery.
Learning Outcomes:
I learned how to create a USPS brand with an adaptable system that can be utilized across various brand applications, including logo, web, stationery, motion, and environmental contexts.
Project Website:
https://heejaipark.info/USPS-Rebranding