Dreamforce // Hybrid Salesforce Event

So, here we are. Working from home. Quarantined. Wondering about the future of live events. During Covid, ArtCenter and Salesforce collaborated on the idea of a hybrid Dreamforce event. I served as a UX Designer in a transdisciplinary team working on a solution that involved developing a hybrid event that attendees could enjoy from the comfort of their own home. A experience that would maintain the same ethos of their biggest event of the year.