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Jieun Kim

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
603 Graduate Typography 3
Faculty:
Stephen Serrato

Modular Typeface: BUN

I was assigned to design a basic uppercase and lowercase alphabet (A–Z, a–z) using modules built from the primary forms (●, ▲, ■) and combinations thereof. My ideation began by building a modular concept design typeface named BUN, as it is inspired by the shapes and forms of bread buns.
Learning Outcomes:
I set three designed modules based on the primary forms: circles, triangles, and squares, and defined the proportions of my letters as normal san serif typeface. Each letter consists of one or more modules that are rotated, flipped and overlapped. Working within a modular method helped me to understand the architecture of letterforms and the modularity, coherence, and harmony inherent to type design.
My ideation process began with the creation of a modular concept design for a typeface named BUN, inspired by the shapes and forms of hamburger buns.
Three design modules were established based on primary shapes: a half-circle, a triangle, and a rectangle, which defined the proportions of the letters in my sans-serif typeface.