american multi-cinema (amc)

My professor, Gerardo, helped me understand much more about brand strategy as a whole, and the tools that we can employ in the process of researching a brand in depth. I also had no experience video editing or creating spatial scenes prior to this project, so these were new skills that I will continue to build. Perhaps my most favorite element of this project was my decision to partner AMC with Los Angeles International Film Festival, and envision where, when and how this event would unfold.