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Lynnea Jeung

BFA in Graphics — Graphic Design
Course:
GPKG-252 Package Design 2: Brand Systems
Faculty:
Monica Schlaug

Momentum

How can a supplement brand combine sustainability, quality ingredients, and innovative packaging?
Learning Outcomes:
Momentum by MegaFood is a conceptual line of supplements formulated to fuel high performance activity with only the highest quality ingredients. This packaging system is designed for people who dedicate a majority of their daily lives to sport and live extremely active lifestyles.
Project Website:
https://lynnea.info/momentum
The parent company of Momentum is MegaFood, a supplement company focused on providing the highest quality, pure food-based ingredients. Expanding on their mission, I identified an opportunity for MegaFood to target athletes, who prioritize their physical and mental well-being. I selected specific supplements (electrolyte tabs, preworkout, calcium pills, and a protein bar) aimed at enhancing performance for these individuals and maintaining the vital mind/body.