Hi, I'm Athena Wu.

I’ve always been an observer, aware of the needs of people, sensitive to how different environments and cultures shape the way we think and feel.

As a User Experience Designer, I create immersive environments that people can feel and experience. Blending empathy and logic, I discover the emotional layers, the behaviors, the unspoken desires, in order to truly identify human need. Combining research and ideation, I absorb, translate and refine, crafting new opportunities for people to engage. Through design, I build connections, experiences that feel effortless and intuitive, a natural part of life.