I'm Aurora
I design product experiences grounded in data-informed decisions and AI capabilities, shaping clear, user-friendly flows and well-crafted interfaces. I’ve worked on B2B/B2C platforms and AI-powered products, contributing across product flows, interaction design, and UI execution.
My connection with design began early — filling every notebook my father brought home and sketching across blank walls, constantly drawing, reading, and making. That instinct to create later evolved into a deliberate commitment to design.
I never see myself as a docile person. I question assumptions, explore alternatives, and test ideas. After experimenting across different creative directions, I chose to be specific — focusing on UX and product design where systems, constraints, and impact intersect.
With a background in New Media, I’m trained to synthesize information across disciplines — connecting technology, context, and human behavior. This allows me to translate complexity into intuitive, human-centered product experiences.
I see design as a way to help others achieve their goals — and in doing so, realize my own value as a designer.