Hi everyone, my name is HyunJae Shin. Born in Seoul and raised in Vienna, I learned to adapt to a new language, a new culture, a new perspective. I discovered my power of expression through my passion for art and sport.

As a Footwear Designer, I believe that shoes aren’t just shoes, they’re worn by your heart. They express personality and purpose- our culture, our lifestyle, our history, our influence. Exploring the materials, the silhouette, the story, I find the delicate balance between function and aesthetics. Footwear has the ability to define a community, create connections through a shared passion and the power to express with personality and purpose.