Juhee Choi is a designer and illustrator based in Los Angeles and South Korea. She works across branding, illustration, and graphic design, using visual storytelling to explore emotion, identity, and beauty.

Her work is known for its bold use of color, playful compositions, and imaginative concepts that blur the line between everyday life and whimsical fantasy. With a strong foundation in visual design and a deep curiosity for culture and human connection, Juhee creates work that’s expressive, engaging, and thoughtfully crafted.

Through her creative practice, she hopes to spark joy, offer new perspectives, and build visual experiences that resonate.