Hi, my name is Ruizhe Cheng. I've always valued creativity and critical thinking.

As an Industrial Designer, I create brand strategies that blend tech, business and design. In order to balance user need and market demand, I analyze trends, behaviors, data and user feedback, creating a map, or strategy, that generates real-world value. Through design, critical thinking allows me to make the right choice for the right time, a strategy that considers the needs of the future