Hi, I’m Yanzhen Li. Growing up surrounded by racetrack culture, I spent my time dreaming about cars, browsing forums, and watching race reviews. I thought deeply about the details, curious about how things worked and imagining how they could be better.

Today, as an Industrial Designer, I am driven by my passion for car culture and building connections between people and the industry I love. As a natural problem-solver, I blend research, observation and real-world insights, finding opportunities to solve in a new way.
From ideation to collaboration, modeling to CMF, I enjoy the full journey, the balance of craft and creativity, function and aesthetics. My passion for the automotive industry, the culture, the community, continue to be my biggest inspiration and through design, I want others to feel that drive, that connection.