Hello! my name is Yifan Li, but you can call me Brax. I grew up watching movies, loved animation and always played video games.

I was impressed by fantasy concepts, world building and getting lost in my imagination.

Today, as a Concept Designer, I believe in the power of storytelling, the ability to share ideas, perspectives, emotions and morality with the world. My industrial design process allows me to absorb knowledge and find inspiration from multiple fields, crafting stories that blend fantasy with reality. I design journeys that allow my audience to experience emotion, excitement and hope, a reflection of life.