Hi, my name is Yingfan Liu. Growing up immersed in different cultures, I saw how diverse perspectives shape our connection to technology, fashion and lifestyle.

As an Industrial Designer with a focus on apparel and softgoods, I create products that empower and engage, encouraging a path to wellness. Connecting needs to wants, behavior to habits, culture to lifestyle, I see the missed opportunities for brands to truly attract the next generation. From observation to final refinement, I tell a visual story that is emotionally evocative, building products and experiences that empower wellness and reengage our sense of belonging.