Hey there, I’m Michael Liu. I‘ve always felt a connection to objects, the feeling of a product in my hand, the intersection of emotion and identity.

As an Industrial Designer, I utilize design thinking and brand strategy in order to design products and services. With deep analysis of market need and competition, I blend lifestyle and aesthetics, finding what’s missing. I discover innovative solutions that tell a unique brand story, share iconic DNA and elevate and refine the product experience. Through design, I build connections between people and brands, users and products, quality, versatility and luxury.