GoPro Rebrand

GoPro Rebrand
(Identity Design, Motion Design, Spatial Design)

This rebrand reimagines GoPro as a more accessible, creative, and community-driven brand that empowers everyday people not just athletes; to capture their lives effortlessly. As content creation becomes increasingly intuitive and AI-driven, GoPro has a major opportunity to broaden its audience and simplify the creative process.

The new foldable “GP” logo embodies this shift, bending and folding like a story unfolding to represent creativity, innovation, and diverse perspectives. The identity is modern, warm, and dynamic, featuring kinetic typography that reacts on hover to make every interaction feel alive.

The campaign highlights GoPro AI, a suite of tools that makes editing and sharing effortless. Motion pieces and social visuals draw inspiration from constellations, creating a “digital sky” where every moment becomes a star in a larger story; emphasizing connection and community.