Ice Hotel: Hospitality Rebrand

Inspired by the world’s first hotel built from ice and snow, this identity celebrates Arctic culture, impermanence, and the artistry of ice itself. The logo, crafted as glowing ice blocks adorned with Sámi patterns; captures the magic of the Northern Lights while moving beyond traditional icy blues.

A refined palette of snowy neutrals, vibrant orange, and aurora greens brings warmth and atmosphere to the brand. Posters highlight both the sculptural nature of ice and the luminous Arctic sky.

Supporting icons draw from Sámi motifs, seasonal transformation, and the craft of ice carving, while typography blends sophistication with a winter infused character.