Graduates

Addis-Ababa Barge

BFA in Graphics — Graphic Design

Kasii Branding

I was hired by a client who wanted to create an entire brand identity for Kasii. My client needed a brand strategy and brand assets for a self-care/stationery brand. After researching the industry, the ideal target audience, and figuring out the brand’s voice & messaging, I designed a brand identity that reflected Kasii’s values and mission.

Learning Outcomes:

It was a learning experience not only to be the graphic designer but also the creative director and strategist to bring Kasii to life for the client. I learned project management, how to make important documents like contracts, and how to research markets and audiences I understood the importance of knowing how to explain and validate my design decisions that were understandable to my client. Branding design requires in-depth research and a unique perspective to differentiate from other brands.

Project Website:

https://www.behance.net/gallery/135324297/Kasii-Branding