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Alahna Waters

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
655 Capstone Project
Faculty:
Gerardo Herrera

BAD/DIYS

BAD/DIYS is project that explores and builds a brand centered around a very inspirational design target 'Tech Baddies.' This design target comprises of individuals not often represented in the tech industry, particularly in gaming. This would include, women, LGBTQ+ individuals and people of color. I developed a new and innovative brand that aligns with their values, and what things these groups would want to see in a tech brand that focuses on being inclusive to everyone.
Learning Outcomes:
This project really allowed me to get close with my audience and explore their needs and wants in a new brand. This design target really wants to see more inclusivity in the tech and gaming space, and I was able to use that want as a main driver for this brand.