Graduates
Back to Projects

Alahna Waters

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-560L Branding Lab 2

Blockbuster Rebrand (in progress)

This project is to redesign and revitalize an old brand. I wanted to create and rebrand what it might be if Blockbuster made a comeback and went into the streaming industry. This project is still in progress, so for the upcoming semester I plan to also design: promotional posters, patterns, and UI mockup design.
Learning Outcomes:
As I'm doing this project, it has me thinking of how to keep brand relevant. Trying to revitalize Blockbuster, while also keeping it's nostalgic and fun component has been challenging, but very fun trying to ideate for.