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Albert Aguilar

BFA in Graphic Design — Graphic Design
Course:
203 Intro to Transmedia 1 (TM1)

Urban Incongruities (Museum Exhibition)

Guided by an interest in photography and photo sequencing, this student project re-imagines photographer John Humble’s 2007 Getty Museum exhibition A Place in the Sun. Re-locating the exhibition to The Broad, it features Humble’s unique perspective on Los Angeles from the late 1970s to the early 2000s through appropriate applications, such as a title wall.
Learning Outcomes:
I created a design system that is honest and utilizes a level of juxtaposition, reflecting Humble’s work. The identity system helps viewers geographically locate his photos on a map, enhancing their connection to the imagery. Using a QR code on the title wall, audiences can explore Humble’s photos of business signage, residential streets, the Los Angeles River, and more. These images serve as a visual time capsule, allowing viewers to see how the city looked in prior decades.
Project Website:
https://albert-aguilar.art/copy-of-urban-incongruities-transmedia-title-wall
The title wall includes a QR Code. This allows viewers to see Humble's photos on their phone, and locate the photos on the map.
For the brochure, I use a plain grey background to complement Humble’s urban-themed photography. The color palette and simplified map highlight his photos while also serving as a metaphor for his artistic approach, which is both honest and rich in juxtaposition.
I use the color of the sky to provide contrast in advertising touchpoints, while the color palette and the map of Los Angeles are applied for the exhibition ticket and t-shirt.