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Alex Suppan

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
N/A
Faculty:
N/A
Term:
2025 Summer

Tarik Travel

Marrakech can be magical. Or confusing, if you don't find the right places to go or people to count on. Tarik Travel is a boutique travel agency and booking platform designed to make the process of planning a trip to Marrakech feel closer to the experience of being in Marrakech with us: design-oriented, authentic and easy. Like you're visiting a fun-loving artist friend.

Creative direction covered brand strategy, naming, identity, illustration, web, social, copywriting and operations. Designed to run on a lean budget without a dedicated design team. The business is pre-launch, with local partnerships being established on the ground in Marrakech. Working relationship ongoing.

Project Website:
https://alexsuppan.com/projects/tarik-travel
Tags:
Identity Design,
Illustration,
UI/UX,
Web Design
When you arrive to the Marrakech medina, you're met with a wall, then doors, and you won't know what's behind them until you move through them. The architecture of the website mirrors the city.
Finding the right experience in Marrakech—not the obvious one, the good one—means cross-referencing booking platforms, travel blogs and Reddit threads. Tarik Travel is a single resource with the design sensibility and local depth to help you actually understand the place. And book it.