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Alexandra Mora

BFA in Creative Direction — Creative Direction
Course:
358 Thinking for Next

Judy: Safe Travels

SAFE TRAVELS is a 360 campaign positioning JUDY emergency preparedness kits as essential gear for mobile homeowners. Whether hitting the road for adventure or full-time living, JUDY ensures safety travels with you. More than a kit, it’s a resource, a community, and peace of mind. By making emergency preparedness synonymous with JUDY, the campaign inspires road warriors to wander farther, dare greatly, and travel safer—because when home is where you park it, JUDY is the co-pilot you trust.
Learning Outcomes:
This campaign taught me that any product can be reimagined for social good. While JUDY equips travelers for natural disasters, safety today also means protection from hate. Inspired by the Negro Motorist Green Book, JUDY presents the Orange Book for Safe Travels—a modern digital guide for road-warriors of color, trans, and queer travelers. It connects users to safe stops, reviews, resources, and vetted Airbnb stays, ensuring safety isn’t just a hope—it’s a destination.
the concept for branded vending machines selling mini kits to road warriors was born. I utilized mid journey AI to render some desired builds and aesthetics for the machines, then added branding to convey the concept
Meet the JUDY Mobile—a traveling survival experience bringing escape room-style disaster simulations to the road. From flash floods to wildfires, even seasoned nomads will face real-life scenarios led by JUDY experts. Sure, you know how to change a tire, but do you know how to escape rising waters? We’re here to teach you how to get the F out—powered by the big orange bag.