Graduates
Alexandra Mora
BFA in Creative Direction — Creative DirectionCourse:
421 Advertising Competition Course
ONE SHOW: IYKYK, Spotify Audio
"Get more Gen Z listeners on Spotify Audiobooks.” My answer? “Let’s make it count.” Enter Spotify IYKYK—a concept leveraging Spotify Audiobooks to provide Gen Z with safe, unbiased, and factual Sex Education. As the “meaning generation” faces increasing restrictions on healthcare and education, this initiative positions Spotify as part of the solution. The case study explored the issue, the in-app experience, and collaborations with top Gen Z artists to amplify impact. Awarded One Show Mention
Learning Outcomes:
This project went from concept to execution in just 8 weeks. With a small team of three and outsourced components, we streamlined workflows to meet tight deadlines. As the originator of the concept, I led initial copy and strategy (while six months pregnant!). Another collaborator shaped the visual identity, ensuring it captured our vision. It was a fast-paced, demanding process—but one that proved creativity thrives under pressure.
Project Website: