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Graduates
Amanda Chum
BFA in Graphic Design — Graphic DesignCourse:
GVXD-303-01 Comm Design 5: Visual IxD
Faculty:
Gina Park
Term:
2025 Spring
Beli
Beli is a social restaurant recommendation app rebrand celebrating the joy of food and community. It transforms dining discovery into a personal, engaging experience centered on authentic stories, shared tastes, and real connections among users.
Process:
The rebrand focused on creating an approachable visual identity through a friendly script logo, warm color palette, and story-driven interface. Design exploration emphasized social interaction, visual storytelling, and new features like group feeds, curated lists, and a digital rewards system.
Learning Outcomes:
This project deepened my understanding of how brand identity and product design can create meaningful social engagement. It strengthened my ability to connect visual design with real-world experiences, turning everyday interactions into moments of connection and delight.